Tilly Beveridge Fashion

In my most recent IT lesson, we talked about the idea of "branding". To me its a name, design, symbol or any other feature that can identify a seller, product or company. For example, if I was to ask what you think of when I say coca-cola, it would be the signature white font and red can that fist comes to mind. brands are used in businesses, marketing, and advertising and include elements such as the name, logo, identity, and colours. a brand's identity is the visual element that makes us distinguish it from one another. going back to the example of coca-cola, they have a variety of drinks on offer however they will all show the signature logo, colour scheme, and typeface throughout the varying designs. Personally, this is something that really interests me and I love looking deeper into the reasons why a company or brand will have a certain look or recognizable traits. It got me thinking about the brand/image I am trying to present through my blog and social media. ...

Excited as i was to start college I could not have imagined just how good it was going to be, when on my first day of college i got offered to attend London Fashion Week with a few other students to assist the designers as a dresser. I knew from the moment I was asked that is was an opportunity I couldn't turn down and i am delighted i got to experience the manic, busy and captivating environment backstage of a fashion show. For me this trip was a major eye opener into the fashion industry. I have always loved and wanted to work in the textiles/fashion industry but with such a large variety of skills you can specialise in I am clueless on what I want to focus on. This was my first taste of the industry with college and wow, were we thrown in at the deep end. There is so much that goes on behind the scene: Makeup, hair, fittings, quick changes, lots and lots of organising ! As a dresser i was responsible for the hectic quick changes and the fittings in the morning. It was a lo...